Can somebody explain the Marlboro/Barcode sponsership for Ferrari?

Q: I know the EU disallowed Tobacco sponsership, but can somebody give a better explanation?

A: It's been going on for so long that I'm not sure who knows now. Here is one of my previous answers when I went into some detail about this, including pictures from the early 80s when it first started: http://uk.answers.yahoo.com/question/index;_ylt=At2L9XXs690kILmMcTg0ARJJBgx.;_ylv=3?qid=20070608135813AAAWZDQ

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